Richelle’s career in business transformation and innovation has focused on tackling the toughest commercial challenges for businesses at all stages – start-ups, scale-ups and the reinvention of established businesses. She has designed and delivered national business programmes, led a growth consultancy practice for a professional services firm, been Head of Innovation at Leeds City Council, advising the region on investment priorities to support innovative entrepreneurs and Innovation Director at Creatcity Ltd – a new skills and innovation consulting company she founded.