Elizabeth has over 30 years’ experience working at executive leadership level, heading and advising on complex change and digital transformation programmes for globally recognised and respected organisations. Elizabeth’s work and that of her company is driven by the aims of sustainable and responsible business, entrepreneurship with a purpose beyond profit, building better places to live and work, improving social inclusion, economic empowerment, and equity.
She is a vocal advocate and campaigner in the UK and Australia for increased diversity and inclusion in the tech and digital sectors, alongside the appointment of more women and BAME people to leadership and Board roles. As a business leader, she advocates for strategic investment in skills to support regional economic development, workforce, and community empowerment, improve social and economic mobility, and close the skills gap across industry.
Reflecting these values, Elizabeth holds representative roles including:
• Member of the Prime Minister’s Business Council.
• Member of the Cabinet Office’s Small & Medium Business Panel, championing policy that levels the playing field for SMEs, including fair and equitable business practices for SMEs within the supply chains of large businesses; improved access to justice and commercial redress for SMEs; direct procurement and contracting for SMEs and scale-up businesses; and enabling culture and capability development across government procurement and buying functions.
• Member of the Public Sector Procurement Innovation and Reforms Panel, championing a more diverse, innovative, and competitive supplier marketplace.  Over 2021-23, the procurement reforms have been a high-profile subject with the primary Bill passed through parliament and receiving Royal Assent.  In 2023/24, the focus shifted to whole-of-government implementation of the provisions of the Bill.
• UK Department for Business and Trade (DBT) Export Champion and member of the International Trade Policy Advisory Panel supporting the official negotiation teams on the UK- Singapore Digital Economy Agreement (June 2022), Australian-UK Free Trade Agreement (March 2023), and UK’s accension to the CPTPP Agreement (July 2023).  Elizabeth’s particular contributions included new provisions for trade across the digital economy, professional services, innovation partnerships; city-region level trade partnerships; and lowering the barriers and burdens to international trade for SMEs and scale-up businesses.

• Member of The Open University’s Strategic Research Advisory Board.
• Member of the UK’s leading digital industry group, Digital Leaders Advisory Board.
• ScaleUp Institute ‘Access to Markets & Finance’ Committee member advocating for government policy and incentivises for small and medium businesses to innovate, grow, and export more effectively.
• Active contributor to The Bank of England Agents Network: Increasing the diversity of feedback from small, medium, female and minority-led businesses, enabling better and more equitable policy decisions and economic outcomes.
• Across the Greater Manchester and Northern Powerhouse region, she is a member of the Greater Manchester International Trade Group, Northern Power Circle, Northern PowerWomen and Manchester Digital networks.
• Member of the Leaders Council of Great Britain and Northern Ireland and previously Leadership Fellow of St George’s House (Windsor Castle).
• Elizabeth holds the title: Officer of the Order of the British Empire (OBE) for Services to Digital Transformation and International Trade.