Andrea Reynolds developed Swoop. She is amazing at recognising her strengths and her passions. She had the opportunity to move on to larger businesses within her career but her passion was with SMEs. She created a platform that fits SMEs with their best funding options so that they can reach their potential and so grow into those larger businesses she originally decided not to work with. Her passion is helping the little guys grow into the big fish. Where are your strengths? Where is your passion? That’s where you should focus!