About Zoe Kelly

I am Head of Data and Insight at Serco, where I lead a high-performing team that transforms complex data into meaningful business outcomes. With over 13 years of experience in data and technology, I am passionate about combining technical expertise with people-first leadership, developing talented teams, and driving innovation that delivers real impact. Alongside my role at Serco, I co-founded Anchor Insights to help small businesses better understand and use their data to make confident decisions. I also serve as Co-Chair of She Does Data, where I champion diversity, mentor future leaders, and work to make the data industry more inclusive and accessible.