Ajaz Ahmed is best known for being the founder of Freeserve, which was once the UK’s largest ISP and is now known as Orange broadband. He came up with the idea when he bought a computer and nobody in the store could tell him how to get into the internet, the rest, as they say, is history. He persuaded Dixons to launch Freeserve and it was eventually sold by Dixons to France Telecom for ￡1.6bn.