I’m a social impact entrepreneur, passionate about using business strategy to drive real social change. I founded HASSL in October 2024 because the responsibility for women’s safety has always been placed on women, rather than society. That needs to change. With a background in social enterprise and startups, I’ve launched and run impact-driven businesses, studied entrepreneurship, and worked across marketing, finance, and operations in health tech. But social impact has always been at the heart of what I do. After hearing countless stories of harassment from friends, colleagues, and even strangers alongside my own experiences – it became clear that existing solutions weren’t addressing the real problem. Most focus on what women should do to stay safe, rather than fixing the societal structures that make public spaces unsafe in the first place. That’s where HASSL comes in. I founded the brand to address the problem in a different way.